BSc(hons) Applied Business Computing

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E-commerce Strategy and Management CIT 300
Learning Time Undergraduate Degree Courses 200 HOURS the nature of which is specified in the module guide
Key Texts
  • Key text Chaffey D.,E-Business and E-Commerce Management (Second edition), Prentice Hall
  • Timmers P, Electronic Commerce, 1999
  • Norris, West & Gaughan, E-Business Essentials, J Wiley & Sons. 1999
  • Kalakota R., E-Business Roadmap for Success, Addison Wesley Longman Inc.>
  • Laudon K C & Laudon J P, Management Information Systems 6th Ed., Prentice Hall.
Support Materials
Learning Outcome Upon successful completion of this module, student will have demonstrated:
  1. An understanding of strategic concepts for Electronic Commerce (EC);
  2. A knowledge of technical concepts involved in the WWW, of E-Business Models, Business Process Reengineering and Value Chains;

    3. and the ability to:

  3. Assess the current technology base, and trends, for E-Commerce;
  4. Evaluate organisations?? e-commerce strategies against known e-business models.
Indicative Content Development of the Internet, WWW, and Electronic Commerce (EC), Intra & Extra Networks and their place in EC, Strategic Role of Information Systems (Importance and elements of strategic planning / Information systems and business processes), E-Business Systems [Definition of E-Business / E-Business Models and E-Commerce classification (B2A, B2B, B2C, C2C etc.) / Value Chain Management / Customer Relationship Management / Business Processes: evaluation and reengineering], Security (Firewalls & network security / Transaction security / Payment handling / EDI and XML / Encryption / Authentication and non-repudiation), Ethical, Social and Legal Issues.
Teaching, Learning and Assessment TEACHING AND LEARNING METHODS This module will be delivered through a series of lectures, tutorials (utilising case studies for evaluation and discussion), student and practitioner presentations. Students will be encouraged to form an evaluative perspective and required to take a critical approach.
  • Lectures/ Tutorials 30hrs
  • Research 50 hrs
  • Self Study 120hrs
    • ASSESSMENT METHODS
    • One individual case-study based assignment contributing 50% to the overall module mark and testing learning outcomes a,b,c and d.
    • One formal examination contributing 50% of the overall module mark and testing learning outcomes a,b and c.

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